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Consumer perception of direct mail frequency in the United States as of August 2024

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Source

Release date

June 2025

Region

United States

Survey time period

April and May 2025

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source does not specify the survey date. The date given is the release date.

Percentage points falling behind 100 are probably due to rounding.

Original question: "How would you describe the frequency of direct mail you receive from brands overall? (Select one response.)"

Citation formats

Consumer perception of direct mail frequency in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 26, 2025

During a survey published in August 2024, approximately ** percent of responding adult consumers in the United States reported receiving the right amount of direct mail. Around ** percent said they received it too frequently. According to the same study, U.S. consumers' leading expectations toward direct mail marketing included personalization.

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Statistics on " Direct mail advertising and marketing in the United States "

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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