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Digital retail media spending as a percentage of advertisers' marketing budget in Brazil as of July 2024

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Source

Release date

November 2024

Region

Brazil

Survey time period

July 2024

Number of respondents

>120

Special properties

among advertisers

Method of interview

Online survey

Citation formats

Retail media's share in advertisers' marketing budget in Brazil 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 26, 2025

During a 2024 survey among advertisers in Brazil, approximately ** percent reported investing between one and 10 percent of their marketing budget in retail media. Around ** percent of respondents spent between 11 and 35 percent of their budgets on that ad type, while **** percent allocated over half of their budgets to retail media. 

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Global & regional overview

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Formats, devices, and platforms

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Advertisers

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Programmatic

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Digital consumer insights

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Third-party cookie deprecation

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Brazilian overview

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Topics

Digital advertising in BrazilSocial media usage in BrazilAdvertising in BrazilAdvertising in MexicoMedia in Brazil
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per month, billed annually 1
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