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Share of users purchasing on TikTok in the United States from 2020 to 2023

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Sources

Release date

August 2022

Region

United States

Survey time period

July 2022

Age group

14 years and older

Special properties

estimates

Supplementary notes

Includes users who made at least one purchase on TikTok through links and the platform itself.

Citation formats

Share of users buying on TikTok in the U.S. 2020-2023

Published by
Yihan Ma,
Oct 12, 2023
In 2023, an estimated ** percent of TikTok users in the United States made purchases either through links on the app or directly on the platform. That reflects a ** percentage points growth in TikTok's social buyer penetration compared to 2020.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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