During an April 2023 survey among adults in the United States, almost (or ** percent) of respondents said that they always or most of the time took action to avoid ads in free with-ad video service platforms such as YouTube. Live TV streaming services like Hulu Live and YouTube Live followed with a share of ** percent.
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MarketingCharts. (January 8, 2024). Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/
MarketingCharts. "Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium." Chart. January 8, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/
MarketingCharts. (2024). Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/
MarketingCharts. "Frequency with Which Adults Avoided Advertising in The United States as of April 2023, by Selected Medium." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Jan 2024, /statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/
MarketingCharts, Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium ÌÇÐÄÆÆ½â°æ, /statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/ (last visited July 19, 2026)
Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium [Graph], MarketingCharts, January 8, 2024. [Online]. Available: /statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/