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Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023

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Source

Release date

May 2023

Region

United States

Survey time period

March 17 to 30, 2023

Number of respondents

408 respondents

Special properties

among brand marketers

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

Citation formats

Concerns about generative AI use among marketers in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 24, 2023
During a March 2023 survey among brand marketers in the United States, approximately ** percent of respondents said their main concern about using artificial intelligence (AI) in marketing was the significant cost of implementation it may carry. This was followed by ** percent citing legal vulnerabilities and data privacy concerns.
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Topics

Artificial intelligence (AI) use in marketing Artificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwideData usage in marketing and advertising
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