* The survey was carried out among 1,800 CMOs and business leaders (director-level and above) from 14 countries. A separate number of respondents from the United Kingdom was not provided.
During an fall 2023 carried out by Capgemini among executives with marketing experience in the United Kingdom (UK), ** percent of respondents stated they were using generative AI (gen AI) across multiple or few initiatives. Another ** percent said they were testing or experimenting with gen AI.
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Capgemini. (December 7, 2023). Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1394291/use-ai-marketing-uk/
Capgemini. "Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023." Chart. December 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1394291/use-ai-marketing-uk/
Capgemini. (2023). Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1394291/use-ai-marketing-uk/
Capgemini. "Take-up of Generative Ai in Marketing According to Marketing Executives in The United Kingdom (Uk) as of October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2023, /statistics/1394291/use-ai-marketing-uk/
Capgemini, Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023 ÌÇÐÄÆƽâ°æ, /statistics/1394291/use-ai-marketing-uk/ (last visited July 23, 2026)
Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023 [Graph], Capgemini, December 7, 2023. [Online]. Available: /statistics/1394291/use-ai-marketing-uk/
