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Share of B2B marketers adopting AI for chatbots or virtual assistants in 2024

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Sources

Release date

August 2024

Region

Worldwide

Survey time period

2024

Number of respondents

1,114 respondents

Citation formats

B2B marketers using AI for chatbots in 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 4, 2025

According to a survey, over **** of business-to-business (B2B) marketers experimented with AI-powered chatbots in 2024. While ** percent of respondents were still in the training phase, ** percent of surveyed professionals explored uses of AI tools for virtual assistants.

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B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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