In 2024, China's AI agent marketing sector achieved a value of ** billion yuan, and was expected to surpass the ***yuan mark by 2028. Operated with autonomy and purpose, AI agents can complete tasks to achieve specific goals with minimal human input. Major application aspects in the marketing industry include data analysis, content personalization, campaign execution, cross-channel coordination, and performance monitoring.
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Sohu. (April 1, 2025). Market size of AI agent marketing in China in 2023 and 2024, with estimates until 2028 (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1612823/china-artificial-intelligence-agent-marketing-market-size/
Sohu. "Market size of AI agent marketing in China in 2023 and 2024, with estimates until 2028 (in billion yuan)." Chart. April 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1612823/china-artificial-intelligence-agent-marketing-market-size/
Sohu. (2025). Market size of AI agent marketing in China in 2023 and 2024, with estimates until 2028 (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1612823/china-artificial-intelligence-agent-marketing-market-size/
Sohu. "Market Size of Ai Agent Marketing in China in 2023 and 2024, with Estimates until 2028 (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2025, /statistics/1612823/china-artificial-intelligence-agent-marketing-market-size/
Sohu, Market size of AI agent marketing in China in 2023 and 2024, with estimates until 2028 (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1612823/china-artificial-intelligence-agent-marketing-market-size/ (last visited July 26, 2026)
Market size of AI agent marketing in China in 2023 and 2024, with estimates until 2028 (in billion yuan) [Graph], Sohu, April 1, 2025. [Online]. Available: /statistics/1612823/china-artificial-intelligence-agent-marketing-market-size/
