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Percentage of digital advertising professionals stating that artificial intelligence (AI) elevated the creativity of their brands' communications in Brazil in 2024 and 2026

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Sources

Release date

March 2026

Region

Brazil

Survey time period

November and December 2024; as of March 26, 2026

Number of respondents

135*

Special properties

among analysts, assistants, managers, supervisors, VPs, directors, and CEOs at agencies, media platforms, MarTech, consultancies, and other digital ad-related businesses using AI

Supplementary notes

* Number of respondents in 2026. At the end of 2024, 93 marketers were surveyed.

The source does not specify the survey type or the 2026 survey date; the 2026 date shown is the release date.

Data preceding 2026 retrieved from an earlier report.

Citation formats

Share of marketers saying AI elevated creativity for brands in Brazil 2024-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 24, 2026

During a late 2024 survey among digital advertising professionals using artificial intelligence (AI) in Brazil, approximately ** percent agreed that the technology elevated the creativity of their brands' communications. Over one year later, when a new edition of the survey was published in March 2026, the share grew by ****.

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