| Characteristic | Industry leading/best in class | Developed | Developing |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
November 2022
More information
Region
India
Survey time period
May to July, 2022
Number of respondents
170 respondents
Special properties
CEOs and CMOs across various sectors in India.
Method of interview
Questionnaire
Supplementary notes
Original question: "Which of the below best describes your organization’s martech capabilities (marketing technology, tools and platforms that support marketing and leverage consumer data)?" -> sectoral comparison
In India, the financial year runs from 1. April to 31. March the following year. For example, the financial year 2022 would run from April 1st, 2021, to March 31st, 2022.
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