During an early 2023 survey carried out among brand marketers in the United Kingdom (UK), ** percent of respondents said that the primary objective of their most recent artificial intelligence (AI) deployment was to improve internal efficiencies. Better serving customers and improving loyalty ranked second, named by ** percent of responding marketers.
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Sitecore. (April 15, 2023). Objectives of artificial intelligence (AI) deployment in marketing according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1394319/objectives-ai-deplyment-marketing-uk/
Sitecore. "Objectives of artificial intelligence (AI) deployment in marketing according to brand marketers in the United Kingdom (UK) as of March 2023." Chart. April 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1394319/objectives-ai-deplyment-marketing-uk/
Sitecore. (2023). Objectives of artificial intelligence (AI) deployment in marketing according to brand marketers in the United Kingdom (UK) as of March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1394319/objectives-ai-deplyment-marketing-uk/
Sitecore. "Objectives of Artificial Intelligence (Ai) Deployment in Marketing According to Brand Marketers in The United Kingdom (Uk) as of March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2023, /statistics/1394319/objectives-ai-deplyment-marketing-uk/
Sitecore, Objectives of artificial intelligence (AI) deployment in marketing according to brand marketers in the United Kingdom (UK) as of March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1394319/objectives-ai-deplyment-marketing-uk/ (last visited July 28, 2026)
Objectives of artificial intelligence (AI) deployment in marketing according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph], Sitecore, April 15, 2023. [Online]. Available: /statistics/1394319/objectives-ai-deplyment-marketing-uk/
