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Leading channels consumers in the United Kingdom (UK) expect to spend on during Black Friday in 2023

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Sources

Release date

November 2023

Region

United Kingdom

Survey time period

September 13 to September 18, 2023

Number of respondents

2,025*

Supplementary notes

*Consumers that have shopped online in the UK. This includes 1,369 consumers that bought something over the Black Friday (12th November – 29th November) period in 2022.
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Citation formats

Expected channels to spend on during Black Friday in the UK in 2023

Published by
F. Watty,
Nov 7, 2023
In 2023, over ** percent of Black Friday shoppers in the United Kingdom (UK) reported to expecting to spend their money on Amazon during the sale day. Another ** percent said they expected to spend on retailer sites of their choice on Black Friday, while *** percent cited branded sites as their expected spending channel for the shopping day.
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