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Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region (as an index)

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Source

Release date

October 2021

Region

United States

Survey time period

September 17, 2021

Number of respondents

1,019 respondents

Supplementary notes

To the question: "This year, where do you plan to shop for special sales/deals the weekend of Black Friday/Cyber Monday?" Figures show those who responded with Thanksgiving Day.
The source does not provide the age of respondents or the type of survey conducted.

Citation formats

Thanksgiving Day shoppers in the United States 2021, by region

Published by
F. Watty,
Nov 24, 2021
A study conducted in September 2021 found that, against a baseline of all U.S. shoppers (index level=100), consumers in the Northeast were the least interested in shopping on Thanksgiving Day as part of the Black Friday/Cyber Weekend special sales. Consumers in the Southern regions were more likely to shop on this day, registering an index level of ***.
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Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas season shoppingHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
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