The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included. Figures might not add up to 100 percent because the source specifies that the rest of the population planned to split their shopping evenly between the two sales channels.
Date of release is date of access.
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Preferred sales channels among consumers during Black Friday in the Netherlands 2022
According to the results of a survey carried out between October and November 2022, nearly ** percent of consumers in the Netherlands intended to do most of their Black Friday electronics shopping online. Many Dutch consumers also planned to use online channels more than offline channels for entertainment goods and erotic toys rather during Cyber Week.
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Klarna. (November 16, 2022). Sales channels consumers in the Netherlands planned to use most on Black Friday and Cyber Monday in 2022, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1345732/leading-sales-channels-during-black-friday-netherlands/
Klarna. "Sales channels consumers in the Netherlands planned to use most on Black Friday and Cyber Monday in 2022, by product category." Chart. November 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1345732/leading-sales-channels-during-black-friday-netherlands/
Klarna. (2022). Sales channels consumers in the Netherlands planned to use most on Black Friday and Cyber Monday in 2022, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1345732/leading-sales-channels-during-black-friday-netherlands/
Klarna. "Sales Channels Consumers in The Netherlands Planned to Use Most on Black Friday and Cyber Monday in 2022, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2022, /statistics/1345732/leading-sales-channels-during-black-friday-netherlands/
Klarna, Sales channels consumers in the Netherlands planned to use most on Black Friday and Cyber Monday in 2022, by product category ÌÇÐÄÆƽâ°æ, /statistics/1345732/leading-sales-channels-during-black-friday-netherlands/ (last visited July 24, 2026)
Sales channels consumers in the Netherlands planned to use most on Black Friday and Cyber Monday in 2022, by product category [Graph], Klarna, November 16, 2022. [Online]. Available: /statistics/1345732/leading-sales-channels-during-black-friday-netherlands/
