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Sources first introducing shoppers to Black Friday/Cyber Monday deals in the United States as of September 2021

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Source

Release date

October 2021

Region

United States

Survey time period

September 17, 2021

Number of respondents

1,019 respondents

Special properties

among individuals who typically participate in Black Friday / Cyber Weekend shopping

Supplementary notes

To the question: "How do you typically find out about sales & deals for the weekend of Black Friday/Cyber Monday?"
The source does not provide the age of respondents or the type of survey conducted.
Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

Sources first introducing shoppers to Cyber Weekend deals in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 26, 2021
According to a September 2021 survey, the majority of responding U.S. Cyber Weekend shoppers said they heard about the weekend's deals digitally. Online advertisements were cited by ** percent of respondents, while promotional emails and social media were cited by a respective ** and ** percent. According to survey results, ** percent of respondents said they consulted physical catalogues or toy books to find out about sales.
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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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