Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation
Characteristic
Share of respondents
Gen Z
91%
Millennials
87%
Gen X
70%
Baby Boomers
44%
Total
73%
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The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
Citation formats
UK shoppers buying a larger share of gifts over Black Friday week 2022, by generation
In 2022, the majority of consumers were planning to buy more gifts over sales days, such as Black Friday and Cyber Monday, than they did in 2021. Gen Z were the generation with the highest intention to do so, at a huge 91 percent.
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Klarna. (November 16, 2022). Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/
Klarna. "Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation." Chart. November 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/
Klarna. (2022). Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/
Klarna. "Share of Consumers Who Will Make a Larger Share of Their Gift Purchases over Black Friday and Cyber Monday Compared to The Previous Year in The United Kingdom (Uk) in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2022, /statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/
Klarna, Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/ (last visited July 28, 2026)
Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation [Graph], Klarna, November 16, 2022. [Online]. Available: /statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/
