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Main reasons to shop in-store during Black Friday according to consumers in Italy in 2024

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Sources

Release date

November 2024

Region

Italy

Survey time period

2024

Number of respondents

1,000*

Age group

18 years and older

Supplementary notes

The source does not speciify the exact type of survey and the dates of survey.

*Total number of surveyed participants in Italy.

Citation formats

Main reasons for in-store shopping during Black Friday in Italy 2024

Published by
F. Watty,
Nov 25, 2024

In 2024, the main reason to shop in-store during Black Friday according to consumers in Italy was to be able to quickly complete the purchase. Around ** percent also indicated the possibility to test and try products in person.

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Statistics on " Black Friday in Italy "

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