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Shopping channels consumers planned to use during Black Friday and Cyber Weekend in the United States in 2021, by vaccination status

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Source

Release date

October 2021

Region

United States

Survey time period

September 17, 2021

Number of respondents

1,019 respondents

Supplementary notes

To the question: "This year, where do you plan to shop for special sales/deals the weekend of Black Friday/Cyber Monday?"
The source does not provide the age of respondents or the type of survey conducted.
Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

In-store vs. online holiday shopping plans in the U.S. 2021, by vaccination status

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 26, 2021
A September 2021 survey revealed that unvaccinated U.S. consumers were more likely to engage in physical shopping during Black Friday and Cyber Weekend that year than those vaccinated. When asked about their shopping plans during this period, ** percent of unvaccinated shoppers said they shopped exclusively or primarily in physical stores, versus ** percent of vaccinated shoppers.
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