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Shopping intention during the holiday season in selected countries in 2025, by purchase channel

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Source

Release date

September 2025

Region

Australia, New Zealand, United Kingdom, United States

Survey time period

24 to 30 June, 2025

Number of respondents

6,000 consumers

Age group

18 years and older

Supplementary notes

Original question: "Where do you plan to do your shopping for the 2025 holiday season (from Black Friday to the winter holidays)?"

Citation formats

Shopping intention during the holiday season 2025, by purchase channel

Published by
Yihan Ma,
Sep 26, 2025

For the 2025 holiday season, over ** percent of consumers planned to buy with an even mix of online and offline channels. From Black Friday to the winter holidays, over **** of consumers intended to buy mostly online.

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Black Friday in FranceU.S. Thanksgiving weekend shoppingBlack Friday in the UKChristmas gift shopping in FranceBlack Friday worldwide
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