The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
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Shoppers who already know what to purchase during Cyber Week in Italy 2022
In 2022, nearly 20 percent of Italian consumers belonging to Generation Z said that they already knew what they were going to buy during Cyber Week that year. By contrast, only eight percent of baby boomers stated the same.
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Klarna. (November 16, 2022). Shoppers who already know what to purchase during Black Friday and Cyber Monday in Italy in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/
Klarna. "Shoppers who already know what to purchase during Black Friday and Cyber Monday in Italy in 2022, by generation." Chart. November 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/
Klarna. (2022). Shoppers who already know what to purchase during Black Friday and Cyber Monday in Italy in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/
Klarna. "Shoppers Who Already Know What to Purchase during Black Friday and Cyber Monday in Italy in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2022, /statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/
Klarna, Shoppers who already know what to purchase during Black Friday and Cyber Monday in Italy in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/ (last visited August 03, 2026)
Shoppers who already know what to purchase during Black Friday and Cyber Monday in Italy in 2022, by generation [Graph], Klarna, November 16, 2022. [Online]. Available: /statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/
