This question was phrased by the source as follows: "Which, if any, of the following will be ways that you search for deals during the November promotional period around ‘Black Friday’ and ‘Cyber Monday’?"
Multiple answers were possible.
Citation formats
AI chatbot use for deal-searching during Black Friday in the UK 2025, by age group
The use of AI chatbots for deal searching from Black Friday to Cyber Monday was especially popular among consumers aged ***, with ** percent of them reporting their intention to use these tools. * consumers between 35 and 44 years who planned to buy something during the sales period will search for deals using AI chatbots in 2025.
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KPMG UK. (October 29, 2025). AI chatbot use for deal-searching during the Black Friday to Cyber Monday period in the UK in 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1626131/ai-chatbot-use-for-deal-searching-during-black-friday-uk/
KPMG UK. "AI chatbot use for deal-searching during the Black Friday to Cyber Monday period in the UK in 2025, by age group." Chart. October 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1626131/ai-chatbot-use-for-deal-searching-during-black-friday-uk/
KPMG UK. (2025). AI chatbot use for deal-searching during the Black Friday to Cyber Monday period in the UK in 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1626131/ai-chatbot-use-for-deal-searching-during-black-friday-uk/
KPMG UK. "Ai Chatbot Use for Deal-searching during The Black Friday to Cyber Monday Period in The Uk in 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Oct 2025, /statistics/1626131/ai-chatbot-use-for-deal-searching-during-black-friday-uk/
KPMG UK, AI chatbot use for deal-searching during the Black Friday to Cyber Monday period in the UK in 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1626131/ai-chatbot-use-for-deal-searching-during-black-friday-uk/ (last visited July 26, 2026)
AI chatbot use for deal-searching during the Black Friday to Cyber Monday period in the UK in 2025, by age group [Graph], KPMG UK, October 29, 2025. [Online]. Available: /statistics/1626131/ai-chatbot-use-for-deal-searching-during-black-friday-uk/
