This question was phrased by the source as follows: "Looking ahead to the November promotional period around ‘Black Friday’ and ‘Cyber Monday’, which, if any, of the following best applies to you?"
Multiple answers were possible.
Citation formats
Shopping intentions during the Black Friday to Cyber Monday period in the UK 2025
According to a 2025 survey, ** percent of consumers in the United Kingdom intended to buy gifts for others during the Black Friday to Cyber Monday period in 2025. In the European country, * consumers intended to buy goods or services for themselves, while ** percent had no intention of buying anything.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
KPMG UK. (October 22, 2025). Shopping intentions during the Black Friday to Cyber Monday period in the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1626129/shopping-intentions-during-black-friday-uk/
KPMG UK. "Shopping intentions during the Black Friday to Cyber Monday period in the United Kingdom in 2025." Chart. October 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1626129/shopping-intentions-during-black-friday-uk/
KPMG UK. (2025). Shopping intentions during the Black Friday to Cyber Monday period in the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1626129/shopping-intentions-during-black-friday-uk/
KPMG UK. "Shopping Intentions during The Black Friday to Cyber Monday Period in The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2025, /statistics/1626129/shopping-intentions-during-black-friday-uk/
KPMG UK, Shopping intentions during the Black Friday to Cyber Monday period in the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1626129/shopping-intentions-during-black-friday-uk/ (last visited July 24, 2026)
Shopping intentions during the Black Friday to Cyber Monday period in the United Kingdom in 2025 [Graph], KPMG UK, October 22, 2025. [Online]. Available: /statistics/1626129/shopping-intentions-during-black-friday-uk/
