The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
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UK consumers who know what to buy during Black Friday week 2022, by generation
In 2022, nearly 20 percent of consumers in the United Kingdom said that they already knew what they were going to buy on Black Friday and Cyber Monday that year. This share was much higher for millennials and much lower for baby boomers.
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Klarna. (November 16, 2022). Share of consumers who already know what to purchase during Black Friday and Cyber Monday in the United Kingdom (UK) in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/
Klarna. "Share of consumers who already know what to purchase during Black Friday and Cyber Monday in the United Kingdom (UK) in 2022, by generation." Chart. November 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/
Klarna. (2022). Share of consumers who already know what to purchase during Black Friday and Cyber Monday in the United Kingdom (UK) in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/
Klarna. "Share of Consumers Who Already Know What to Purchase during Black Friday and Cyber Monday in The United Kingdom (Uk) in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2022, /statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/
Klarna, Share of consumers who already know what to purchase during Black Friday and Cyber Monday in the United Kingdom (UK) in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/ (last visited July 31, 2026)
Share of consumers who already know what to purchase during Black Friday and Cyber Monday in the United Kingdom (UK) in 2022, by generation [Graph], Klarna, November 16, 2022. [Online]. Available: /statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/
