Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2025
Characteristic
Share of responses
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Consumers who will definitely or probably shop during these events.
Supplementary notes
* Total number of survey respondents in Australia, Canada, Czech Republic, Denmark, France, Germany, Italy, Poland, the United Kingdom, and the United States. Including those who will not shop during major sales events.
Citation formats
Shoppers who used/plan to use GenAI during Black Friday/Singles' Day in Germany 2025
In a survey conducted in October 2025, over ** percent of German consumers said they had not used generative AI while shopping during major sales events in November before. That said, a fair share of those who had not tried it during events like Black Friday, Cyber Monday, or Singles' Day, intended to give it a go this year.
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BCG. (October 30, 2025). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1536630/will-german-consumers-use-ai-for-black-friday/
BCG. "Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2025." Chart. October 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1536630/will-german-consumers-use-ai-for-black-friday/
BCG. (2025). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1536630/will-german-consumers-use-ai-for-black-friday/
BCG. "Share of Shoppers Who Have Used Generative Ai in Their Shopping Journey before and Plan to Use It for Black Friday, Cyber Monday, or Singles' Day in Germany in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2025, /statistics/1536630/will-german-consumers-use-ai-for-black-friday/
BCG, Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1536630/will-german-consumers-use-ai-for-black-friday/ (last visited July 22, 2026)
Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2025 [Graph], BCG, October 30, 2025. [Online]. Available: /statistics/1536630/will-german-consumers-use-ai-for-black-friday/
