The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
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Shoppers in Italy who will buy for themselves or others on Black Friday 2022
According to the results of a recent survey conducted in 2022, 73 percent of Italian consumers stated that during Black Friday and Cyber Monday they were planning to purchase something for themselves. Nearly 70 percent of participants said that they were intent on buying for others.
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Klarna. (November 16, 2022). Proportion of shoppers in Italy who will buy for themselves and others on Black Friday and Cyber Monday in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1345547/shoppers-in-italy-who-will-buy-for-themselves-or-others-on-black-friday/
Klarna. "Proportion of shoppers in Italy who will buy for themselves and others on Black Friday and Cyber Monday in 2022." Chart. November 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1345547/shoppers-in-italy-who-will-buy-for-themselves-or-others-on-black-friday/
Klarna. (2022). Proportion of shoppers in Italy who will buy for themselves and others on Black Friday and Cyber Monday in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1345547/shoppers-in-italy-who-will-buy-for-themselves-or-others-on-black-friday/
Klarna. "Proportion of Shoppers in Italy Who Will Buy for Themselves and Others on Black Friday and Cyber Monday in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2022, /statistics/1345547/shoppers-in-italy-who-will-buy-for-themselves-or-others-on-black-friday/
Klarna, Proportion of shoppers in Italy who will buy for themselves and others on Black Friday and Cyber Monday in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1345547/shoppers-in-italy-who-will-buy-for-themselves-or-others-on-black-friday/ (last visited August 03, 2026)
Proportion of shoppers in Italy who will buy for themselves and others on Black Friday and Cyber Monday in 2022 [Graph], Klarna, November 16, 2022. [Online]. Available: /statistics/1345547/shoppers-in-italy-who-will-buy-for-themselves-or-others-on-black-friday/
