During Black Friday 2024, over half of Italian consumers planned to do most of their shopping online. Only around ** percent indicated that they would prefer to shop in-store.
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la Repubblica. (November 14, 2024). Sales channels Italian consumers planned to use on Black Friday in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1537588/leading-sales-channels-among-consumers-during-black-friday-in-italy/
la Repubblica. "Sales channels Italian consumers planned to use on Black Friday in 2024." Chart. November 14, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1537588/leading-sales-channels-among-consumers-during-black-friday-in-italy/
la Repubblica. (2024). Sales channels Italian consumers planned to use on Black Friday in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1537588/leading-sales-channels-among-consumers-during-black-friday-in-italy/
la Repubblica. "Sales Channels Italian Consumers Planned to Use on Black Friday in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Nov 2024, /statistics/1537588/leading-sales-channels-among-consumers-during-black-friday-in-italy/
la Repubblica, Sales channels Italian consumers planned to use on Black Friday in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1537588/leading-sales-channels-among-consumers-during-black-friday-in-italy/ (last visited July 31, 2026)
Sales channels Italian consumers planned to use on Black Friday in 2024 [Graph], la Repubblica, November 14, 2024. [Online]. Available: /statistics/1537588/leading-sales-channels-among-consumers-during-black-friday-in-italy/