| Characteristic | Male | Female |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
October 2023
More information
Region
United States
Survey time period
October 7 to 14, 2022
Number of respondents
1,000+*
Age group
18 years and older
Special properties
consumers planning to shop online on Small Business Saturday
Supplementary notes
Original survey question: "What type of purchases do you plan to make on Small Business Saturday? Select all that apply."
*Response counts: male shoppers = 278, female shoppers = 753, other shoppers = 13.
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