Excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking places, gambling and other vice good sales; sales are for Nov. and Dec. of each year; includes products or services ordered using the internet, regardless of the method of payment or fulfillment.
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Forecasted Cyber Five online retail sales in the U.S. 2025, by shopping day
During the 2025 holiday season, projected online sales during Cyber Five, the five-day period over the Thanksgiving weekend, are set to reach over 46 billion U.S. dollars. Cyber Monday, which falls on December 1 this year, is anticipated to record the highest sales, amounting to about 15.2 billion U.S. dollars.
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eMarketer. (November 13, 2025). Estimated online retail sales during Cyber Five in the United States in 2025, by shopping event (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1625173/forecasted-cyber-five-e-commerce-sales-united-states-by-event/
eMarketer. "Estimated online retail sales during Cyber Five in the United States in 2025, by shopping event (in billion U.S. dollars)." Chart. November 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1625173/forecasted-cyber-five-e-commerce-sales-united-states-by-event/
eMarketer. (2025). Estimated online retail sales during Cyber Five in the United States in 2025, by shopping event (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1625173/forecasted-cyber-five-e-commerce-sales-united-states-by-event/
eMarketer. "Estimated Online Retail Sales during Cyber Five in The United States in 2025, by Shopping Event (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2025, /statistics/1625173/forecasted-cyber-five-e-commerce-sales-united-states-by-event/
eMarketer, Estimated online retail sales during Cyber Five in the United States in 2025, by shopping event (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1625173/forecasted-cyber-five-e-commerce-sales-united-states-by-event/ (last visited July 28, 2026)
Estimated online retail sales during Cyber Five in the United States in 2025, by shopping event (in billion U.S. dollars) [Graph], eMarketer, November 13, 2025. [Online]. Available: /statistics/1625173/forecasted-cyber-five-e-commerce-sales-united-states-by-event/
