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Distribution of Black Friday and Cyber Weekend ad occurrences in the United States in 2020, by medium

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Source

Release date

October 2021

Region

United States

Survey time period

November 22 to December 5, 2020

Special properties

ads featuring Thanksgiving/Black Friday retail promotional messaging / source’s ad monitoring universe only, wider industry metrics may vary

Citation formats

Black Friday/Cyber Weekend ad occurrences in the U.S. 2020, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 8, 2021
More than half of ads for Black Friday and Cyber Weekend in the United States in 2020 were broadcast on the radio. Television ads made up ** percent of ad occurrences, while online display ads accounted for **** percent.
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Topics

Holiday season advertising in the U.S.
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