According to the results of a 2023 survey, Amazon is the brand that Italian consumers associate the most with Black Friday, as indicated by over ** percent of respondents. MediaWorld and Unieuro followed in the ranking, at approximately ** and ** percent, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov Italy. (November 8, 2023). Brands Italian consumers associate the most with Black Friday in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1423856/brands-associated-the-most-with-black-friday-in-italy/
YouGov Italy. "Brands Italian consumers associate the most with Black Friday in 2023." Chart. November 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1423856/brands-associated-the-most-with-black-friday-in-italy/
YouGov Italy. (2023). Brands Italian consumers associate the most with Black Friday in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1423856/brands-associated-the-most-with-black-friday-in-italy/
YouGov Italy. "Brands Italian Consumers Associate The Most with Black Friday in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2023, /statistics/1423856/brands-associated-the-most-with-black-friday-in-italy/
YouGov Italy, Brands Italian consumers associate the most with Black Friday in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1423856/brands-associated-the-most-with-black-friday-in-italy/ (last visited July 30, 2026)
Brands Italian consumers associate the most with Black Friday in 2023 [Graph], YouGov Italy, November 8, 2023. [Online]. Available: /statistics/1423856/brands-associated-the-most-with-black-friday-in-italy/
