After Black Friday weekend in 2024, nearly ** percent of consumers in Canada intended to do most of their holiday season shopping in stores. Less than ** percent of shoppers intended to focus their efforts on the web after this point. What is striking about the results is that online channels were more popular options before and during Black Friday, and less so once these sales events passed.
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PwC. (November 12, 2024). Which channel consumers in Canada will use to do most of their holiday season shopping during the Black Friday period in 2024, by timeframe [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1536202/where-consumers-will-holiday-shop-offline-canada/
PwC. "Which channel consumers in Canada will use to do most of their holiday season shopping during the Black Friday period in 2024, by timeframe." Chart. November 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1536202/where-consumers-will-holiday-shop-offline-canada/
PwC. (2024). Which channel consumers in Canada will use to do most of their holiday season shopping during the Black Friday period in 2024, by timeframe. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1536202/where-consumers-will-holiday-shop-offline-canada/
PwC. "Which Channel Consumers in Canada Will Use to Do Most of Their Holiday Season Shopping during The Black Friday Period in 2024, by Timeframe." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2024, /statistics/1536202/where-consumers-will-holiday-shop-offline-canada/
PwC, Which channel consumers in Canada will use to do most of their holiday season shopping during the Black Friday period in 2024, by timeframe ÌÇÐÄÆƽâ°æ, /statistics/1536202/where-consumers-will-holiday-shop-offline-canada/ (last visited July 26, 2026)
Which channel consumers in Canada will use to do most of their holiday season shopping during the Black Friday period in 2024, by timeframe [Graph], PwC, November 12, 2024. [Online]. Available: /statistics/1536202/where-consumers-will-holiday-shop-offline-canada/
