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Channels driving awareness about Black Friday and Cyber Monday in the United States in 2025

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Release date

September 2025

Region

United States

Survey time period

August 8 to 18, 2025

Number of respondents

1,536 respondents

Citation formats

Channels driving awareness about Black Friday and Cyber Monday in the U.S. 2025

Published by
F. Watty,
Nov 21, 2025

Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber Monday in the United States in 2025. ** percent of survey participants are most likely to notice Black Friday and Cyber Monday on social media. Retailer websites and apps are most likely to be noticed by ** percent of Black Friday and Cyber Monday shoppers in the United States in 2025.

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Statistics on " Thanksgiving weekend shopping in the U.S. (Black Friday & Cyber Monday) "

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Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas season shoppingHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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