This question was phrased by the source as follows: "Brands are now using AI, along with your previous browsing and purchase history, to offer more personalized product and service recommendations for you, How do you feel about this?"
Numbers may differ to 100 due to rounding,
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Consumer sentiment on AI personalization in the UK 2025, by generation
A 2025 survey carried out in the United Kingdom showed that Gen Z (** percent) and Millennial (** percent) shoppers were the most enthusiastic toward AI personalization when shopping online. In turn, Boomers were more skeptical, with ****Â percent of them appreciating product and service recommendations implemented with AI-powered technologies.Â
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Wunderkind. (January 20, 2026). Consumer sentiment on AI personalization in the United Kingdom (UK) in 2025, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/
Wunderkind. "Consumer sentiment on AI personalization in the United Kingdom (UK) in 2025, by generational cohort." Chart. January 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/
Wunderkind. (2026). Consumer sentiment on AI personalization in the United Kingdom (UK) in 2025, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/
Wunderkind. "Consumer Sentiment on Ai Personalization in The United Kingdom (Uk) in 2025, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jan 2026, /statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/
Wunderkind, Consumer sentiment on AI personalization in the United Kingdom (UK) in 2025, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/ (last visited July 24, 2026)
Consumer sentiment on AI personalization in the United Kingdom (UK) in 2025, by generational cohort [Graph], Wunderkind, January 20, 2026. [Online]. Available: /statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/
