During a March 2023 survey among internet users following brands on social media in Spain, ** percent of respondents said they followed entertainment, culture, and media brands. This was followed by ** percent of respondents stating they followed travel, transport, and tourism brands.
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IAB Spain. (May 10, 2023). Brand categories most followed on social media in Spain as of March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1409226/most-followed-brand-categories-social-media-spain/
IAB Spain. "Brand categories most followed on social media in Spain as of March 2023." Chart. May 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1409226/most-followed-brand-categories-social-media-spain/
IAB Spain. (2023). Brand categories most followed on social media in Spain as of March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1409226/most-followed-brand-categories-social-media-spain/
IAB Spain. "Brand Categories Most Followed on Social Media in Spain as of March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 May 2023, /statistics/1409226/most-followed-brand-categories-social-media-spain/
IAB Spain, Brand categories most followed on social media in Spain as of March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1409226/most-followed-brand-categories-social-media-spain/ (last visited July 30, 2026)
Brand categories most followed on social media in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: /statistics/1409226/most-followed-brand-categories-social-media-spain/
