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Screen advertising perception chances in Czechia as of October 2022

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Sources

Release date

November 2022

Region

Czechia

Survey time period

October 2022

Number of respondents

250 respondents

Special properties

Survey was conducted by filming and observing the participants' eye and face movements.

Supplementary notes

*Broadcasting video on demand.

Citation formats

Perception chances of screen advertising in Czechia 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, May 2, 2023
According to the study from October 2022, advertisements aired on TV were the most likely to be perceived by the respondents in Czechia. This chance amounted to ** percent. This figure was ** percent when watching BVOD, and it was ** and ** percent with YouTube and Facebook, respectively.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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per month, billed annually 1
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