During a survey among social media users in Spain in March 2024, ** percent of respondents said that banner or carousel ads were their preferred ad formats on social networks. This was followed by ** percent of respondents expressing a preference for stories or sponsored posts.
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IAB Spain. (May 22, 2024). Most popular advertising formats on social media according to consumers in Spain as of March 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1409264/most-popular-ad-formats-on-social-media-spain/
IAB Spain. "Most popular advertising formats on social media according to consumers in Spain as of March 2024." Chart. May 22, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1409264/most-popular-ad-formats-on-social-media-spain/
IAB Spain. (2024). Most popular advertising formats on social media according to consumers in Spain as of March 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1409264/most-popular-ad-formats-on-social-media-spain/
IAB Spain. "Most Popular Advertising Formats on Social Media According to Consumers in Spain as of March 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 May 2024, /statistics/1409264/most-popular-ad-formats-on-social-media-spain/
IAB Spain, Most popular advertising formats on social media according to consumers in Spain as of March 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1409264/most-popular-ad-formats-on-social-media-spain/ (last visited July 29, 2026)
Most popular advertising formats on social media according to consumers in Spain as of March 2024 [Graph], IAB Spain, May 22, 2024. [Online]. Available: /statistics/1409264/most-popular-ad-formats-on-social-media-spain/