During a December 2023 survey, around ** percent of United States consumers aged 18 to 29 selected influencer posts as the most likely advertising format to encourage them to try a new product, followed by ** percent aged 30 to 44. In contrast, television ads ranked highest among older groups, favored by ** percent of ** to ** and ** percent of consumers over **.Ìý
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Izea. (March 26, 2024). Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1545610/advertising-media-try-new-product-by-age-usa/
Izea. "Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by age group." Chart. March 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1545610/advertising-media-try-new-product-by-age-usa/
Izea. (2024). Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1545610/advertising-media-try-new-product-by-age-usa/
Izea. "Advertising Medium Most Likely to Get Consumers to Try a New Product in The United States as of December 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2024, /statistics/1545610/advertising-media-try-new-product-by-age-usa/
Izea, Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1545610/advertising-media-try-new-product-by-age-usa/ (last visited July 31, 2026)
Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by age group [Graph], Izea, March 26, 2024. [Online]. Available: /statistics/1545610/advertising-media-try-new-product-by-age-usa/
