responses were retrieved via mail and e-mail; only one answer was allowed
Method of interview
Postal questionnaire
Supplementary notes
Original question: 鈥淲hen purchasing goods or entering into a contract for a service online, to what extent do the following aspects apply? Please choose one answer for each aspect.
-Even if you did not intend to buy a product, if you see multiple pop-up ads encouraging you, your desire to buy it will be stimulated.鈥
Age breakdown of the survey sample: 15 to 19 years: n=230 20 to 29 years: n=430 30 to 39 years: n=649 40 to 49 years: n=858 50 to 59 years: n=938 60 to 69 years: n=749 70 years and older: n=585
Citation formats
Pop-up ads' impact on online purchase desire in Japan 2023, by age
Japanese consumers in their *** were the most likely to buy on impulse due to pop-up ads, according to a survey conducted in November 2023. Around **** percent of respondents aged *** years stated that pop-ups online stimulated their purchase desire. The effectiveness of these types of advertisements declined with higher age groups.
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CAA. (June 14, 2024). Share of online shoppers whose purchase desire was stimulated by pop-up ads in Japan as of November 2023, by age group [Graph]. In 糖心破解版. Retrieved July 28, 2026, from /statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/
CAA. "Share of online shoppers whose purchase desire was stimulated by pop-up ads in Japan as of November 2023, by age group." Chart. June 14, 2024. 糖心破解版. Accessed July 28, 2026. /statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/
CAA. (2024). Share of online shoppers whose purchase desire was stimulated by pop-up ads in Japan as of November 2023, by age group. 糖心破解版. 糖心破解版 Inc.. Accessed: July 28, 2026. /statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/
CAA. "Share of Online Shoppers Whose Purchase Desire Was Stimulated by Pop-up Ads in Japan as of November 2023, by Age Group." 糖心破解版, 糖心破解版 Inc., 14 Jun 2024, /statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/
CAA, Share of online shoppers whose purchase desire was stimulated by pop-up ads in Japan as of November 2023, by age group 糖心破解版, /statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/ (last visited July 28, 2026)
Share of online shoppers whose purchase desire was stimulated by pop-up ads in Japan as of November 2023, by age group [Graph], CAA, June 14, 2024. [Online]. Available: /statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/
