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Leading product categories bought after social media was the first point of contact in Japan as of October 2022

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Source

Release date

December 2022

Region

Japan

Survey time period

October 28 to 31, 2022

Number of respondents

2,464 respondents

Age group

10-79 years

Special properties

survey among smartphone owners

Method of interview

Online survey

Citation formats

Main product types discovered on social media in Japan 2022

Published by
F. Watty,
Jul 5, 2023
Clothing and fashion items were the leading product categories that consumers in Japan ended up buying after discovering them on social media. As revealed in a survey conducted in October 2022, almost ** percent of respondents stated that they bought a fashion item for which social media was the first point of contact. Cosmetics followed behind with **** percent of respondents.
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Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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