In 2021, ** percent of the podcast advertising revenue generated in the United States came from host-read ads. This was the leading ad type, followed by announcer-read/pre-produced ads, with ** percent. In total, podcast advertising brought in roughly *** billion U.S. dollars in the U.S. that year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB (U.S.). (May 9, 2022). Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.). "Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type." Chart. May 9, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.). (2022). Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.). "Distribution of Podcast Advertising Revenue in The United States from 2019 to 2021, by Ad Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 May 2022, /statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.), Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type ÌÇÐÄÆƽâ°æ, /statistics/1238595/us-podcast-advertising-revenue-type/ (last visited July 15, 2026)
Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type [Graph], IAB (U.S.), May 9, 2022. [Online]. Available: /statistics/1238595/us-podcast-advertising-revenue-type/
