During a survey carried out among podcast listeners from the United States in October 2023, ** percent of respondents stated that they preferred ads that sounded like the ones heard on the radio; ** percent said that they favored ads voiced by the show's host. The latter type is also the type bringing in ** percent of podcast ad revenue in the United States.
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Cumulus Media. (January 16, 2024). Preferred podcast ad types in the United States as of October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1238793/podcast-ad-types-usa/
Cumulus Media. "Preferred podcast ad types in the United States as of October 2023." Chart. January 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1238793/podcast-ad-types-usa/
Cumulus Media. (2024). Preferred podcast ad types in the United States as of October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1238793/podcast-ad-types-usa/
Cumulus Media. "Preferred Podcast Ad Types in The United States as of October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2024, /statistics/1238793/podcast-ad-types-usa/
Cumulus Media, Preferred podcast ad types in the United States as of October 2023 ÌÇÐÄÆƽâ°æ, /statistics/1238793/podcast-ad-types-usa/ (last visited July 15, 2026)
Preferred podcast ad types in the United States as of October 2023 [Graph], Cumulus Media, January 16, 2024. [Online]. Available: /statistics/1238793/podcast-ad-types-usa/
