According to a survey conducted among podcast listeners in the United States in October 2022, ** percent of Millennial respondents – (born between 1981 and 1996) and ** percent of Gen X respondents (1965-1980) said they had bought a product or service because of a podcast ad. Among members of Generation Z, the share stood at percent.
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Insider Intelligence. (April 13, 2023). Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1382103/podcast-advertising-effectiveness-by-generation-us/
Insider Intelligence. "Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation." Chart. April 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1382103/podcast-advertising-effectiveness-by-generation-us/
Insider Intelligence. (2023). Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1382103/podcast-advertising-effectiveness-by-generation-us/
Insider Intelligence. "Share of Podcast Listeners Who Have Purchased a Product or Service Because of a Podcast Ad in The United States as of October 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Apr 2023, /statistics/1382103/podcast-advertising-effectiveness-by-generation-us/
Insider Intelligence, Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1382103/podcast-advertising-effectiveness-by-generation-us/ (last visited July 20, 2026)
Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation [Graph], Insider Intelligence, April 13, 2023. [Online]. Available: /statistics/1382103/podcast-advertising-effectiveness-by-generation-us/
