In 2023, direct response campaigns made up ** percent of podcast advertising revenue in the United States. This marked a decrease from the previous year's share of ** percent, and a notable drop from the ** percent share registered seven years prior in 2016.
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Westwood One. (May 6, 2024). Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/
Westwood One. "Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023." Chart. May 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/
Westwood One. (2024). Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/
Westwood One. "Share of Direct Response Campaigns in Podcast Ad Revenue in The United States from 2016 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 May 2024, /statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/
Westwood One, Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/ (last visited July 26, 2026)
Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023 [Graph], Westwood One, May 6, 2024. [Online]. Available: /statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/
