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Leading actions Generation Z monthly podcast listeners have taken after hearing an advertisement on a podcast in the United States as of April 2023

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Sources

Release date

March 2024

Region

United States

Survey time period

April 2023

Number of respondents

1,003 respondents

Age group

13-24

Supplementary notes

* Respondents to this statement aged 16 to 24.

Survey type not specified at source.

Citation formats

Top actions Gen Z listeners took after hearing podcast ads in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2024
During an April 2023 survey among monthly podcast listeners aged 13 to 24 in the United States, ** percent of respondents said they visited a company's or product's website after hearing an ad related to it on a podcast. Another ** percent of respondents said they wanted a product or service being advertised, while ** percent stated they gathered more information about a company or product.
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Topics

Gen Z media consumption in the United StatesGen Z and media consumption in selected markets in EuropeGen Z news consumption in the U.S.Advertising and marketing to Generation Z in the United StatesGeneration Z in Germany
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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per month, billed annually 1
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  • Premium Statistics

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