According to a survey conducted among digital audio listeners in the United States in February 2023, ** percent of respondents said that ads within podcasts read by the podcast host led them to make a purchase over the previous 12 months. This was followed by ** percent of respondents citing pre-recorded audio ads that interrupt content.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Integral Ad Science. (October 3, 2023). Leading podcast ad types that have led consumers to make a purchase in the United States as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1441356/podcast-ad-types-usa/
Integral Ad Science. "Leading podcast ad types that have led consumers to make a purchase in the United States as of February 2023." Chart. October 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1441356/podcast-ad-types-usa/
Integral Ad Science. (2023). Leading podcast ad types that have led consumers to make a purchase in the United States as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1441356/podcast-ad-types-usa/
Integral Ad Science. "Leading Podcast Ad Types That Have Led Consumers to Make a Purchase in The United States as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2023, /statistics/1441356/podcast-ad-types-usa/
Integral Ad Science, Leading podcast ad types that have led consumers to make a purchase in the United States as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1441356/podcast-ad-types-usa/ (last visited July 20, 2026)
Leading podcast ad types that have led consumers to make a purchase in the United States as of February 2023 [Graph], Integral Ad Science, October 3, 2023. [Online]. Available: /statistics/1441356/podcast-ad-types-usa/
