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Leading attitudes toward digital audio advertising among consumers in Spain as of January 2023

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Release date

February 2023

Region

Spain

Survey time period

December 7, 2022, to January 3, 2023

Number of respondents

719 respondents

Age group

16-70 years

Special properties

among internet users recalling audio advertising

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats

Leading attitudes toward digital audio advertising in Spain 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 21, 2023
During a survey among internet users recalling ads on digital audio platforms in Spain between December 2022 and January 2023, ** percent of respondents agreed that the amount of digital audio advertising they received was reasonable. This was followed by ** percent of respondents agreeing that digital audio advertising allowed them to obtain information on a brand, product, or service they already knew.
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Topics

Audio advertising in the U.S.Online radio in the United StatesDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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