According to a survey conducted among podcast listeners in the United States in October 2022, ** percent of Hispanic respondents and ** percent of Black respondents said they had bought a product or service because of a podcast ad.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Insider Intelligence (@ChartoftheDay_). (April 13, 2023). Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by ethnicity [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1381895/podcast-advertising-effectiveness-ethnicity-us/
Insider Intelligence (@ChartoftheDay_). "Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by ethnicity ." Chart. April 13, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1381895/podcast-advertising-effectiveness-ethnicity-us/
Insider Intelligence (@ChartoftheDay_). (2023). Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by ethnicity . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1381895/podcast-advertising-effectiveness-ethnicity-us/
Insider Intelligence (@ChartoftheDay_). "Share of Podcast Listeners Who Have Purchased a Product or Service Because of a Podcast Ad in The United States as of October 2022, by Ethnicity ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Apr 2023, /statistics/1381895/podcast-advertising-effectiveness-ethnicity-us/
Insider Intelligence (@ChartoftheDay_), Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by ethnicity ÌÇÐÄÆÆ½â°æ, /statistics/1381895/podcast-advertising-effectiveness-ethnicity-us/ (last visited July 23, 2026)
Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by ethnicity [Graph], Insider Intelligence (@ChartoftheDay_), April 13, 2023. [Online]. Available: /statistics/1381895/podcast-advertising-effectiveness-ethnicity-us/