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Podcast advertising effectiveness among Latino listeners in the United States as of August 2022

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Sources

Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

> 2,500

Age group

18 years and older

Special properties

among adults identifying as Hispanic or Latino

Method of interview

Online survey

Citation formats

Podcast ad effectiveness among Latinos in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 27, 2023
During surveys carried out in June 2022 among podcast listeners identifying as Hispanic or Latino in the United States, ** percent of respondents who had listened to a podcast hosted by Latinos in the previous month said they gathered more information about a company or product after hearing an ad on a podcast.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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