In 2025, advertising spending on traditional media in the United States declined. For instance, expenditure on linear TV dropped by nearly ** percent, while newspaper advertising fell by around ** percent. In contrast, spending on experiential marketing rose by almost percent, and investment in sponsorships increased by *** percent.
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Winterberry Group. (January 30, 2026). Change in offline marketing spending in the United States in 2024 and 2025, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group. "Change in offline marketing spending in the United States in 2024 and 2025, by medium." Chart. January 30, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group. (2026). Change in offline marketing spending in the United States in 2024 and 2025, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group. "Change in Offline Marketing Spending in The United States in 2024 and 2025, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2026, /statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group, Change in offline marketing spending in the United States in 2024 and 2025, by medium ÌÇÐÄÆƽâ°æ, /statistics/1327801/offline-media-growth-rate-in-the-us/ (last visited July 25, 2026)
Change in offline marketing spending in the United States in 2024 and 2025, by medium [Graph], Winterberry Group, January 30, 2026. [Online]. Available: /statistics/1327801/offline-media-growth-rate-in-the-us/
