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Attitudes towards advertising among podcast listeners in the United States as of May 2025

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Source

Release date

May 2025

Region

United States

Survey time period

as of May 6, 2025

Number of respondents

1,000 respondents

Age group

25-54 years

Special properties

among podcast listeners

Method of interview

Online survey

Supplementary notes

Original question: "“Please indicate how much you agree or disagree with the statements below:"

Citation formats

Podcast listeners' ad receptivity in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 24, 2025

During a survey among podcast listeners in the United States published in May 2025, over of respondents said they were likely to trust recommendations from podcast hosts. A similar share of participants reported finding host-read ads to be effective. Approximately ** percent expressed a preference for host-read ads over other podcast ad formats, citing their conversational and personal tone.

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Statistics on " Streaming services advertising in the United States "

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Other statistics that may interest you Streaming services advertising in the United States

Overview

5

Video streaming

5

Audio streaming

6

Consumer insights

8

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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